Land & Lore founder, Mark Hasebroock, saw other guys like him in the skincare aisle at the big box store. Most of them stood squinting at the hundreds of choices on the shelf. Some grabbed the cheapest option and kept moving. Others would give up when faced with the too-complicated world of men’s skincare. 

“I was frustrated, confused and sometimes intimidated,” Mark said. “I was just looking for something clean, natural and simple.” He quit searching. Instead, he made the skincare line he’d been looking for.

Land & Lore, based in Omaha, Nebraska is straightforward and effective. And simple. The line launches with six products made with ingredients derived from the land paired with the power of modern technology.

We worked with a team of chemists to develop the product, which is free of common toxic ingredients, such as aluminum, mineral oil, parabens, polyethylene glycol, diethanolamine, monoethanolamine, triethanolamine, phthalates, siloxanes, sodium laurel sulfate, triclosan and synthetic fragrances, among others we didn’t use.