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Go to the shopWith ingredients this good,
the story writes itself
WITH INGREDIENTS THIS GOOD, THE STORY WRITES ITSELF
KEY INGREDIENTS
You’ll recognize (and be able to pronounce) our key ingredients because they’re all-natural botanicals, nutrients, and essential oils given to us by the land. It’s why they’ve been revered by mankind for their healing properties for centuries. We’ve paired centuries of wisdom given by these ancient ingredients with modern technology to bring you powerful, yet gentle skincare products that are as natural as they are time-tested.
Jojoba Oil
Key ingredient in:
Cleanser | Moisturizer | Eye Cream | Hyaluronic Acid
Native tribes in the American Southwest and northern Mexico harvested the oil from jojoba seeds to both treat wounds and condition skin. During World War II, jojoba oil was used to lubricate artillery. Needless to say, it’s as tough as it is nurturing, making it an ideal supplement in your skincare regimen.
• Regulates oiliness: Similar to sebum naturally produced by your skin, jojoba prevents excessive oil buildup that can cause breakouts and clogged pores.
• Treats acne: Natural antibacterial, anti-inflammatory, healing, and moisturizing properties can fight and prevent blemishes.
Witch Hazel
Key ingredient in:
Witch hazel has been a boon to human health for centuries: Native American tribes boiled it, steamed it and steeped it in the name of soothing the body both internally and externally. In modern times, it’s one of the only natural ingredients approved by the Food and Drug Administration for its non-prescription, skin healing properties. We use this powerful ancient ingredient to calm inflammation and fight pesky ingrown hairs.
• Tones skin: Witch hazel’s natural antibacterial properties promote smooth, deeply clean skin.
• Reduces pores: A natural astringent, witch hazel reduces swelling and tightens inflamed pores.
Witch Hazel
Tones skin and reduces pores
Witch hazel has been a boon to human health for centuries: Native American tribes boiled it, steamed it and steeped it in the name of soothing the body both internally and externally. In modern times, it’s one of the only natural ingredients approved by the Food and Drug Administration for its non-prescription, skin healing properties. We use this powerful ancient ingredient to calm inflammation and fight pesky ingrown hairs.
Rosehip Oil
Key ingredient in:
Dry Oil | Cleanser | All-in-One
Few natural ingredients are as dynamic as the oil from this storied plant, which can boost collagen, heal scars, even skin tone, and regulate moisture. Just how long is its history, exactly? By 77 AD, Pliny the Elder (the ancient Roman author, not the beer) had recorded more than 30 ways to use the plant medicinally. And he was working with 2,000 years worth of knowledge thanks to ancient Persian cultivators who came before him.
• Anti-Aging: Essential fatty acids plus vitamins A and C hydrate and repair your skin, reducing wrinkles and scars.
• Restorative: Nutrients found in rosehip oil help strengthen the formation of collagen in your skin, restoring elasticity and firmness.
• Combats discoloration: Antioxidants and retinoids in rosehip oil help in reducing sun damage and evening skin tone.
ALOE VERA
Key ingredient in:
All-in-One | Hyaluronic Acid | Moisturizer | Cleanser | Eye Cream
Ancient Egyptians used aloe vera to treat burns and reduce fever, and it was part of Cleopatra’s daily beauty regimen. Like they did, we use it to soothe overworked skin.
• Soothing: Antioxidants in aloe accelerate healing in skin to reduce itchiness, irritation, and inflammation.
ALOE VERA
Soothing
Ancient Egyptians used aloe vera to treat burns and reduce fever, and it was part of Cleopatra’s daily beauty regimen. Like they did, we use it to soothe overworked skin.
GREEN TEA
Key ingredient in:
We’ve been lauding the benefits of green tea for more than 500,000 years. There’s a reason: when it comes to plants, it has more antioxidants than almost anything else. That makes it great to drink, but also great for your skin.
• Delivers essential antioxidants: Green tea’s anti-inflammatory compounds can help prevent oily skin, acne, and may even help stave off melanoma skin cancer.
GOTU KOLA
Key ingredient in:
Eye Cream | Moisturizer | All-in-One | Hyaluronic Acid
This ancient herb has gone by many names over the centuries, from Indian Pennywort to the Fountain of Life to the Herb of Longevity and even the Miracle Elixir of Life. It’s been used for millennia across Asia for its ability to improve blood flow in the skin, heal wounds and burns, and even treat lesions and psoriasis.
• Healing: Triterpenoids found in the Centella Asiatica plant help collagen production to help strengthen skin, repair scars, and inhibit cellulite and stretch marks.
GOTU KOLA
Key ingredient in:
Eye Cream | Moisturizer | All-in-One | Hyaluronic Acid
This ancient herb has gone by many names over the centuries, from Indian Pennywort to the Fountain of Life to the Herb of Longevity and even the Miracle Elixir of Life. It’s been used for millennia across Asia for its ability to improve blood flow in the skin, heal wounds and burns, and even treat lesions and psoriasis.
• Healing: Triterpenoids found in the Centella Asiatica plant help collagen production to help strengthen skin, repair scars, and inhibit cellulite and stretch marks.
LAVENDER
Key ingredient in:
Cleanser | All-in-One
Ancient Egyptians, Greeks, and Romans all recognized lavender’s soothing powers, using the plant for baths, incense, and even disinfecting battle wounds. It was popularized for skincare in the early 1900s thanks to its topical soothing abilities.
• Calming: Similar to how the scent of lavender is naturally soothing, lavender extract can calm irritation, itchiness, and breakouts.
CHAMOMILE
Key ingredient in:
All-in-One
Chamomile is in almost every herbal tea with the word “sleep” in the name, and that’s no accident. Its history dates back at least to ancient Egypt, where it was used as a cold remedy. The Romans used it as a calming beverage and for incense. We use it to calm hot, irritated skin after shaving or working out.
• Calming & soothing: Chamomile can block biological signals that cause redness, irritation, and inflammation in sensitive skin.
• Anti-Aging: Polyphenols (plant-based micronutrients) in chamomile assist regeneration of skin cells, decreasing the appearance of wrinkles, fine lines, and scars.
HYALURONIC ACID
Key ingredient in:
Cleanser| Moisturizer | Eye Cream | Hyaluronic Acid
Unlike chemical-based moisturizers that can irritate the skin, hyaluronic acid delivers radiance and a boost of moisture without aggravation. The science behind it says this powerful compound can hold 1,000 times its weight in water. Pound for pound, few ingredients work as hard for your skin, and it can provide a noticeable difference after just a few days.
• Gentle but powerful moisturizer: Hyaluronic acid helps retain moisture and elasticity in your skin—two things we lose as we age.
SHEA BUTTER
Key ingredient in:
Legend has it that Cleopatra never traveled without a well-stocked caravan of clay pots filled with shea butter. We like to think that if shea butter helped legendary royal figures maintain a healthy, confident glow in their skin, it’s probably good enough for people like us.
• Safe for nearly all skin: Unlike other skincare supplements made from tree nuts, shea butter contains virtually no proteins that can cause harmful allergic reactions.
• Low-oil moisturizing: With a skin-friendly balance of oleic and linoleic acid, shea butter absorbs into the skin without a greasy look or feel.
